We help individuals change the behaviors that hold them back from the life they want.

Unlock Intrinsic Motivation

We build digital tools that unlock intrinsic motivation. We do this through a personalized behavior change process powered by data. Our process — built as the first of its kind API — provides clarity into what is changing in an individual, why it is changing, and most importantly, how we can effect that change most expediently. Our API is designed to be plug-and-play across therapeutic areas.




Behavior Change Shouldn’t Be One-Size-Fits-All

Every individual is unique. We see that in the clothes we wear and the cars we drive. But for some reason, health interventions are still one-size-fits-all. We believe that a personalized approach to change can deliver better outcomes and engagement.


Our Results in Weight Management

One-Year Weight Loss Outcomes

  • Corporate Health and Wellness Programs: 0.5%* 3.35%
  • Diabetes Prevention Programs: 2.6%** 16.7%
  • Best-in-class (clinically significant) programs: 5%*** 33.3%
  • Gain Life (PowerUP & ManUP): 12-14% 87%

*Rand. Workplace Wellness Programs Study. 2013.

**Dunkley AJ, Bodicoat DH, Greaves CJ, et al. Diabetes Prevention in the Real World. Diabetes Care. 2014;37(4):922-933.

***2013 American Heart Association, American College of Cardiology, & The Obesity Society Guideline for the Management of Overweight & Obesity in Adults