About Us

 
 

We're a team of scientists, technologists, and product developers who specialize in behavior design. We come from the ranks of some of the most respected companies in the world. Our mission is to empower individuals to achieve their best life. 

 
 

Executive Team

  Jonathan Baker: Co-founder & Chief Technical Officer   Jonathan spent 10 years building some of the most complex systems in existence for NASA, the Department of Defense, and the Federal Aviation Administration, before deciding to focus his technical talents on social impact causes.

Jonathan Baker: Co-founder & Chief Technical Officer

Jonathan spent 10 years building some of the most complex systems in existence for NASA, the Department of Defense, and the Federal Aviation Administration, before deciding to focus his technical talents on social impact causes.

  Sean Eldridge: Co-founder & Chief Executive Officer   Sean spent his 15-year career in the health behavior change space at Johnson & Johnson, Procter & Gamble, and Weight Watchers, building businesses that leverage the power of technology, marketing, and behavioral science.

Sean Eldridge: Co-founder & Chief Executive Officer

Sean spent his 15-year career in the health behavior change space at Johnson & Johnson, Procter & Gamble, and Weight Watchers, building businesses that leverage the power of technology, marketing, and behavioral science.

  John Peters, PhD: Co-founder & Chief Science Officer   John's storied career traverses academia and industry. He's held roles as varied as Professor of Medicine to R&D Director. He's the rare combination of scientist and product developer, who understands the consumer at a deep level.

John Peters, PhD: Co-founder & Chief Science Officer

John's storied career traverses academia and industry. He's held roles as varied as Professor of Medicine to R&D Director. He's the rare combination of scientist and product developer, who understands the consumer at a deep level.

 

Advisors

  Bruce Bader: Product Development   Retired Top Product Developer @ Procter & Gamble

Bruce Bader: Product Development

Retired Top Product Developer @ Procter & Gamble

  Helen Lee: Product Design   Head of Product Design @ Dia&Co.

Helen Lee: Product Design

Head of Product Design @ Dia&Co.

  David Boeke: Technology   Former Head of Healthcare Technology @ J&J Pharma

David Boeke: Technology

Former Head of Healthcare Technology @ J&J Pharma

  Steve Ostrega   Retired Director of Claims @ Cigna

Steve Ostrega

Retired Director of Claims @ Cigna

  Devorah Klein, PhD: Behavior Design   Former Design for Adherence Lead @ IDEO & Continuum

Devorah Klein, PhD: Behavior Design

Former Design for Adherence Lead @ IDEO & Continuum

  Jason Riis, PhD: Behavior Change   Consultant, and formerly teaching @ Wharton & HBS

Jason Riis, PhD: Behavior Change

Consultant, and formerly teaching @ Wharton & HBS

 

Recognition

2016

Health Innovation

Forum Winner

Gain Life's employer programs selected as a best-in-class lifestyle and condition management solution.